"If every film maker's work is an extension of his personality, then Rajesh's work says a simple story about him. At the heart of it, he is a storyteller who sees the funny side of things. If there is anything worth telling straight, he will twist it, An art he believes requires sincere and constant study of human beings. Born and brought up in the suburbs of Mumbai, his grounding in performing arts comes from amateur theatre while at college and a healthy diet of B grade movies that he grew up with. A self-taught musician with a keen interest in theatre advertising seemed like the most natural thing to take up. Naturally, any coconut hair oil applying, curd rice-eating Iyer parent wasn’t letting him break the family tradition of being an accountant! Pontificating astrologers were consulted. The council of elders pow-wowed. Votes of the family doctor, the launderer, temple priest, the occasional Sadhya cook too were taken into account. And so, ridiculous as it may seem, he did a trade with his folks - an MBA in Advertising and Communications from NMIMS, Mumbai for a life of freedom. Rajesh joined advertising as a copywriter from 1995 to 1999 with agencies such as Contract Advertising, Enterprise Nexus, and Ogilvy & Mather. Post that he carried his advertising writing talent to Channel [V]. A simple twist of fate and an accidental director was born. After a couple of years in some more music channels and a few awards, Rajesh made a foray into the direction in advertising in the year 2002. Since then Rajesh has directed over 500 advertising films for brands that include Pepsi, Coca-cola, Virgin Mobile, Bingo - ITC, MTV, Mentos, IPL, Vodafone, Center Fresh, Center Fruit, OLX, Naukri.com, Lenovo, MonsterJobs.com, Tata Motors, Bajaj Motorcycles, Cadburys, KBC, KFC. In the year 2016, he directed a web series ‘Tripling’ for the company The Viral fever. This was followed by ‘Lootcase’, a feature film he directed and released in Disney+ Hotstar in the year 2020. While he co-wrote the script with Kapil Sawant, his company Soda Films co-produced the film with FoxStar India. A compulsive joke teller, Rajesh believes that from great tragedy comes great comedy."""