Gaurav has 17+ years of experience in content creation and brand marketing and has worked on some of the biggest brands including Coca-Cola, Motorola, Philips, Pepsico, Wrigley's, HBO & Twinings. Having dabbled with communication strategy, content development, market research, and media planning as a marketeer, in his current role he heads business for ILN Studios, responsible for creating many popular and viral digital IPs including the most recent 123 Riyaaz, India's first-ever digital-only singing reality show with Smule.